Share to Facebook Share to Twitter Bookmark and Share
File #: 20146    Version: Name: P+R Marketing Campaign Sole Source
Type: Resolution Status: Passed
File created: 4/18/2019 In control: Land Use Committee
On agenda: 4/23/2019 Final action: 4/29/2019
Title: A RESOLUTION awarding a contract for television air time for use by the Parks + Rec Department to Charter Communication Holdings, LLC, dba Spectrum Reach, at an actual cost to the County not to exceed $15,600.00.
Sponsors: Tony Miller
Indexes: PARKS + RECREATION, TELEVISION AIR TIME
Attachments: 1. 20146bu.pdf, 2. 20146adopt.pdf, 3. 20146 Spectrum Reach.pdf
Related files: 18521, 19890, 16303, 16631, 17939, 18183, 16898, 17261, 20996
IN THE COUNTY LEGISLATURE OF JACKSON COUNTY, MISSOURI


Title
A RESOLUTION awarding a contract for television air time for use by the Parks + Rec Department to Charter Communication Holdings, LLC, dba Spectrum Reach, at an actual cost to the County not to exceed $15,600.00.


Intro
RESOLUTION NO. 20146, April 23, 2019

INTRODUCED BY Tony Miller, County Legislator

Body
WHEREAS, the Parks + Rec Department's marketing campaign primarily focuses on the medium of television to promote attractions and events while creating awareness for the Department's Parks + Rec logo and brand; and,

WHEREAS, the marketing campaign's goal is to increase revenue, while promoting Jackson's County website; and,

WHEREAS, the Director of Parks + Rec recommends a contract for airtime with Charter Communication Holdings, LLC, dba Spectrum Reach, which will include thirty- second cable ads placed on a variety of cable networks throughout Jackson County, as well as metro-wide advertising; and,


WHEREAS, the campaign includes thirty-second ads on non-traditional viewing platforms including on demand, mobile devices, AT&T, and Direct TV, and select third-party network apps; and,

WHEREAS, the Director of Parks + Rec, after conducting research on the availability of the needed services in the Jackson County market, recommends the award of this contract to Charter Communications Holdings, as only its Spectrum Reach program offers the capability of combining cable television air time with non-traditional viewing platforms such as "on-demand" viewing, mobile devices, Direct TV, and third-party applications; now therefore,

BE IT RESOLVED by the County Legislature of Jackson County, Missouri, that award be made as recommended by the Director of Parks + Rec and that the Director be and hereby is authorized to execute any documents necessary to the accomplishment of the award; and,

BE IT FURTHER RESOLVED that the Director of Finance and Purchasing is authorized to make all payments, incl...

Click here for full text