IN THE COUNTY LEGISLATURE OF JACKSON COUNTY, MISSOURI
Title
A RESOLUTION authorizing the Director of Finance and Purchasing to execute contracts for television air time for use by the Parks + Rec Department, with Meredith Corporation d/b/a KCTV 5 of Fairway, KS, KCCP Trust d/b/a Time Warner Cable of Milwaukee, WI, Fox Entertainment Group d/b/a WDAF-TV of Kansas City, MO, Hearst Stations, Inc., d/b/a KMBC-TV of Kansas City, MO, and Scripps Media, Inc., d/b/a NBC Action News of Kansas City, MO, at an actual aggregate cost to the County not to exceed $62,000.00.
Intro
RESOLUTION NO. 18521, May 19, 2014
INTRODUCED BY Fred Arbanas, County Legislator
Body
WHEREAS, the Parks + Rec Department has been developing an updated marketing plan, logo, and brand and is now ready to move forward with an advertising campaign to promote on-line registration for activities and to drive Internet traffic to the Jackson County website; and,
WHEREAS, in consideration of the unique nature of the television industry and the specific markets served by and viewership ratings of each television station or provider, the Director of Parks + Rec recommends the purchase of television air time for this campaign from the following television stations:
VENDORS AMOUNT
Meredith Corporation $10,000.00
d/b/a KCTV 5, Fairway, KS
KCCP Trust
d/b/a Time Warner Cable $18,000.00
Milwaukee, WI
Fox Entertainment Group $12,000.00
d/b/a WDAF-TV
Kansas City (Jackson County), MO
Hearst Stations, Inc. $10,000.00
d/b/a/ KMBC-TV
Kansas City (Jackson County), MO
Scripps Media, Inc.
d/b/a NBC Action News $12,000.00
Kansas City (Jackson County), MO
__________
Total $ 62,000.00
now therefore,
BE IT RESOLVED that contracts be authorized as recommended by the Director of Parks + Rec Department, and that the Director of Finance and Purchasing be, and is h...
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