IN THE COUNTY LEGISLATURE OF JACKSON COUNTY, MISSOURI
Title
A RESOLUTION authorizing the Director of Finance and Purchasing to execute contracts for television air time for use by the Parks and Recreation Department, with Meredith Corporation d/b/a KCTV 5 of Fairway, KS, KCCP Trust d/b/a Time Warner Cable of Milwaukee, WI, Fox Entertainment Group d/b/a WDAF-TV of Kansas City, MO, Hearst-Argyle Television, Inc., d/b/a KMBC-TV of Kansas City, MO, and Scripps Howard Broadcasting d/b/a NBC Action News of Kansas City, MO, at an actual aggregate cost to the County not to exceed $46,491.00.
Intro
RESOLUTION #17939, July 2, 2012
INTRODUCED BY Fred Arbanas, County Legislator
Body
WHEREAS, the Parks and Recreation Department has been developing an updated marketing plan, logo, and brand and is now ready to move forward with an advertising campaign to promote on-line registration for activities and drive internet traffic to the Jackson County website; and,
WHEREAS, in consideration of the unique nature of the television industry and the specific markets served by and viewership ratings of each television station or provider, the Director of Parks and Recreation recommends the purchase of television air time for this campaign from the following television stations:
VENDORS AMOUNT
Meredith Corporation $10,095.00
d/b/a KCTV 5, Fairway, KS
KCCP Trust
d/b/a Time Warner Cable $12,336.00
Milwaukee, WI
Fox Entertainment Group $7,000.00
d/b/a WDAF-TV
Kansas City (Jackson County), MO
Hearst-Argyle Television, Inc. $10,000.00
d/b/a/ KMBC-TV
Kansas City (Jackson County), MO
Scripps Howard Broadcasting
d/b/a NBC Action News $7,060.00
Kansas City (Jackson County), MO
__________
Total $ 46,491.00
now therefore,
BE IT RESOLVED that contracts be authorized as recommended by the Director of Parks and Recreation, and that the Director of Finance and Purchasing be, and is hereby, authorized to execute for...
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