File #: 17939    Version: 0 Name: Contract for TV Media
Type: Resolution Status: Passed
File created: 7/2/2012 In control: County Legislature
On agenda: 7/2/2012 Final action: 7/2/2012
Title: A RESOLUTION authorizing the Director of Finance and Purchasing to execute contracts for television air time for use by the Parks and Recreation Department, with Meredith Corporation d/b/a KCTV 5 of Fairway, KS, KCCP Trust d/b/a Time Warner Cable of Milwaukee, WI, Fox Entertainment Group d/b/a WDAF-TV of Kansas City, MO, Hearst-Argyle Television, Inc., d/b/a KMBC-TV of Kansas City, MO, and Scripps Howard Broadcasting d/b/a NBC Action News of Kansas City, MO, at an actual aggregate cost to the County not to exceed $46,491.00.
Sponsors: Fred Arbanas
Indexes: EXECUTIVE AGREEMENT, KCTV-5, PARKS + RECREATION, TIME WARNER CABLE
Attachments: 1. 17939adopt.pdf, 2. 17939AGMT-H.pdf, 3. 17939AGMT-M.pdf, 4. 17939AGMT-KCCP.pdf, 5. 17939AGMT-SM.pdf, 6. 17939AGMT-NWC.pdf
Related files: 20146, 18521
IN THE COUNTY LEGISLATURE OF JACKSON COUNTY, MISSOURI


Title
A RESOLUTION authorizing the Director of Finance and Purchasing to execute contracts for television air time for use by the Parks and Recreation Department, with Meredith Corporation d/b/a KCTV 5 of Fairway, KS, KCCP Trust d/b/a Time Warner Cable of Milwaukee, WI, Fox Entertainment Group d/b/a WDAF-TV of Kansas City, MO, Hearst-Argyle Television, Inc., d/b/a KMBC-TV of Kansas City, MO, and Scripps Howard Broadcasting d/b/a NBC Action News of Kansas City, MO, at an actual aggregate cost to the County not to exceed $46,491.00.


Intro
RESOLUTION #17939, July 2, 2012

INTRODUCED BY Fred Arbanas, County Legislator

Body
WHEREAS, the Parks and Recreation Department has been developing an updated marketing plan, logo, and brand and is now ready to move forward with an advertising campaign to promote on-line registration for activities and drive internet traffic to the Jackson County website; and,

WHEREAS, in consideration of the unique nature of the television industry and the specific markets served by and viewership ratings of each television station or provider, the Director of Parks and Recreation recommends the purchase of television air time for this campaign from the following television stations:
VENDORS AMOUNT

Meredith Corporation $10,095.00
d/b/a KCTV 5, Fairway, KS

KCCP Trust
d/b/a Time Warner Cable $12,336.00
Milwaukee, WI

Fox Entertainment Group $7,000.00
d/b/a WDAF-TV
Kansas City (Jackson County), MO

Hearst-Argyle Television, Inc. $10,000.00
d/b/a/ KMBC-TV
Kansas City (Jackson County), MO

Scripps Howard Broadcasting
d/b/a NBC Action News $7,060.00
Kansas City (Jackson County), MO
__________
Total $ 46,491.00

now therefore,

BE IT RESOLVED that contracts be authorized as recommended by the Director of Parks and Recreation, and that the Director of Finance and Purchasing be, and is hereby, authorized to execute for...

Click here for full text