IN THE COUNTY LEGISLATURE OF JACKSON COUNTY, MISSOURI
Title
A RESOLUTION awarding a contract for television air time for use by the Parks + Rec Department to Charter Communication Holdings, LLC, dba Spectrum Reach, at an actual cost to the County not to exceed $15,000.00, as a sole source purchase.
Intro
RESOLUTION NO. 19890, June 4, 2018
INTRODUCED BY Tony Miller, County Legislator
Body
WHEREAS, the Parks + Rec Department marketing campaign primarily focuses on the medium of television to promote attractions and events while creating awareness for the Department's Parks + Rec logo and brand; and,
WHEREAS, the marketing campaign's goal is to increase revenue, while promoting Jackson's County website; and,
WHEREAS, the Department of Finance and Purchasing recommends a contract for airtime with Charter Communication Holdings, LLC, dba Spectrum Reach, which will include thirty- second cable ads placed on a variety of cable networks throughout Jackson County as well as metro-wide advertising; and,
WHEREAS, the campaign includes thirty-second ads on non-traditional viewing platforms including on demand, mobile devices, AT&T, and Direct TV, and select third-party network apps; and,
WHEREAS, pursuant to section 1030.1 of the County Code, the Department of Finance and Purchasing, after conducting research on the availability of the needed services in the Jackson County market, recommends the award of a contract to Charter Communications Holdings as a sole source, as only the Spectrum Reach program offers the capability of combining cable television air time with non-traditional viewing platforms such as "on-demand" viewing, mobile devices, Direct TV, and third-party applications; now therefore,
BE IT RESOLVED by the County Legislature of Jackson County, Missouri, that award be made as recommended by the Department of Finance and Purchasing and that the Department be and hereby is authorized to execute any documents necessary to the accomplishment of ...
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