File #: 20146    Version: Name: P+R Marketing Campaign Sole Source
Type: Resolution Status: Passed
File created: 4/18/2019 In control: Land Use Committee
On agenda: 4/23/2019 Final action: 4/29/2019
Title: A RESOLUTION awarding a contract for television air time for use by the Parks + Rec Department to Charter Communication Holdings, LLC, dba Spectrum Reach, at an actual cost to the County not to exceed $15,600.00.
Sponsors: Tony Miller
Indexes: PARKS + RECREATION, TELEVISION AIR TIME
Attachments: 1. 20146bu.pdf, 2. 20146adopt.pdf, 3. 20146 Spectrum Reach.pdf
Related files: 18521, 19890, 18183, 17939, 17261, 16898, 16303, 16631, 21250, 20996

                     IN THE COUNTY LEGISLATURE OF JACKSON COUNTY, MISSOURI

 

 

Title

A RESOLUTION awarding a contract for television air time for use by the Parks + Rec Department to Charter Communication Holdings, LLC, dba Spectrum Reach, at an actual cost to the County not to exceed $15,600.00.

 

 

Intro

RESOLUTION NO. 20146, April 23, 2019

 

INTRODUCED BY Tony Miller, County Legislator

 

Body

 WHEREAS, the Parks + Rec Department’s marketing campaign primarily focuses on the medium of television to promote attractions and events while creating awareness for the Department’s Parks + Rec logo and brand; and,

 

WHEREAS, the marketing campaign’s goal is to increase revenue, while promoting Jackson’s County website; and,

 

WHEREAS, the Director of Parks + Rec recommends a contract for airtime with Charter Communication Holdings, LLC, dba Spectrum Reach, which will include thirty- second cable ads placed on a variety of cable networks throughout Jackson County, as well as metro-wide advertising; and,

 

 

WHEREAS, the campaign includes thirty-second ads on non-traditional viewing platforms including on demand, mobile devices, AT&T, and Direct TV, and select third-party network apps; and,

 

WHEREAS, the Director of Parks + Rec, after conducting research on the availability of the needed services in the Jackson County market, recommends the award of this contract to Charter Communications Holdings, as only its Spectrum Reach program offers the capability of combining cable television air time with non-traditional viewing platforms such as “on-demand” viewing, mobile devices, Direct TV, and third-party applications; now therefore,

 

BE IT RESOLVED by the County Legislature of Jackson County, Missouri, that award be made as recommended by the Director of Parks + Rec and that the Director be and hereby is authorized to execute any documents necessary to the accomplishment of the award; and,

 

BE IT FURTHER RESOLVED that the Director of Finance and Purchasing is authorized to make all payments, including final payment on the contract.

Enacted and Approved

Effective Date:  This Resolution shall be effective immediately upon its passage by a majority of the Legislature.

 

APPROVED AS TO FORM:

 

 

______________________________                           ________________________________

Chief Deputy County Counselor                                                      County Counselor

 

Certificate of Passage

 

I hereby certify that the attached resolution, Resolution No. 20146 of April 23, 2019, was duly passed on April 29, 2019 by the Jackson County Legislature.  The votes thereon were as follows:

 

 

Yeas _______7__________                     Nays ______0________

 

 

Abstaining ______0_______                     Absent _____2_______

 

 

 

 

______________________                                                               ___________________________

Date                                                                                                                                                   Mary Jo Spino, Clerk of Legislature

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fiscal Note

There is a balance otherwise unencumbered to the credit of the appropriation to which the expenditure is chargeable and there is a cash balance otherwise unencumbered in the treasury to the credit of the fund from which payment is to be made each sufficient to provide for the obligation herein authorized.

 

ACCOUNT NUMBER:                     003                     1601                      56210

ACCOUNT TITLE:                                          Park Fund

Director - Parks

Advertising

NOT TO EXCEED:                                          $15,000.00

 

ACCOUNT NUMBER:                     003                     1601                      56790

ACCOUNT TITLE:                                          Park Fund

Director - Parks

Other Contractual Services

NOT TO EXCEED:                                          $600.00

 

 

 

 

_________________                                                                       ______________________________

Date                                                                                    Chief Administrative Officer