File #: 21250    Version: 0 Name: Parks + Rec Marketing Campaign - airtime
Type: Resolution Status: Passed
File created: 4/20/2023 In control: Land Use Committee
On agenda: 4/24/2023 Final action: 5/1/2023
Title: A RESOLUTION awarding a contract for the furnishing of television airtime for use by the Parks + Rec Department to Charter Communication Holdings, LLC, dba Spectrum Reach, at an actual cost to the County not to exceed $25,050.00.
Sponsors: Charlie Franklin
Indexes: PARKS + RECREATION, TELEVISION AIR TIME
Attachments: 1. 21250bu, 2. 21250adopted.pdf, 3. 21250 Spectrum Reach.pdf
Related files: 20146, 20996

IN THE COUNTY LEGISLATURE OF JACKSON COUNTY, MISSOURI

 

Title

A RESOLUTION awarding a contract for the furnishing of television airtime for use by the Parks + Rec Department to Charter Communication Holdings, LLC, dba Spectrum Reach, at an actual cost to the County not to exceed $25,050.00.

 

 

Intro

RESOLUTION NO. 21250, April 24, 2023

 

INTRODUCED BY Charlie Franklin, County Legislator

 

Body

 WHEREAS, the Parks + Rec Department’s marketing campaign primarily focuses on the medium of television to promote attractions and events while creating awareness for the Department’s Parks + Rec logo and brand; and,

 

WHEREAS, the Director of Parks + Rec recommends a contract for airtime with Charter Communication Holdings, LLC, dba Spectrum Reach, which will include thirty-second cable ads placed on a variety of cable networks throughout Jackson County, as well as metro-wide advertising; and,

 

 

WHEREAS, the campaign includes thirty-second ads on non-traditional viewing platforms including on-demand, mobile devices, AT&T, and DIRECTV, and select third-party network apps; and,

 

 

 

 

 

WHEREAS, the Director of Parks + Rec, after conducting research on the availability of the needed services in the Jackson County market, recommends the award of this contract to Charter Communications Holdings, as only its Spectrum Reach program offers the capability of combining cable television airtime with non-traditional viewing platforms such as on-demand viewing, mobile devices, DIRECTV, and third-party applications; and,

 

WHEREAS, pursuant to section 1030.1 of the Jackson County Code, the Directors of Parks + Rec and Finance and Purchasing recommend the award of the contract for the required television airtime to Charter Communication Holdings, LLC, dba Spectrum Reach, at an actual cost to the County in the amount of $25,050.00, as a sole source purchase; and,

 

WHEREAS, award as a sole source is appropriate as only Charter Communication Holdings, LLC, dba Spectrum Reach, is capable of providing these specific services; now therefore,

 

BE IT RESOLVED by the County Legislature of Jackson County, Missouri, that award be made as recommended by the Directors of Parks + Rec and Finance and Purchasing and that the Director of Finance and Purchasing be and hereby is authorized to execute any documents necessary to the accomplishment of the award; and,

 

BE IT FURTHER RESOLVED that the Director of Finance and Purchasing is authorized to make all payments, including final payment on the contract...Enacted and Approved

Effective Date: This Resolution shall be effective immediately upon its passage by a majority of the Legislature.

 

APPROVED AS TO FORM:

 

 

 

______________________________                                             ________________________________

Chief Deputy County Counselor                                                                County Counselor

 

Certificate of Passage

 

                     I hereby certify that the attached resolution, Resolution No. 21250 of April 24, 2023, was duly passed on May 1, 2023 by the Jackson County Legislature. The votes thereon were as follows:

 

 

                                          Yeas ______9___________                     Nays ______0________

 

 

                                          Abstaining ______0_______                     Absent _____0_______

 

 

 

 

______________________                                                               ___________________________

Date                                                                                                                                                   Mary Jo Spino, Clerk of Legislature

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Fiscal Note

There is a balance otherwise unencumbered to the credit of the appropriation to which the expenditure is chargeable and there is a cash balance otherwise unencumbered in the treasury to the credit of the fund from which payment is to be made each sufficient to provide for the obligation herein authorized.

 

ACCOUNT NUMBER:                     003                     1601                     56210

ACCOUNT TITLE:                                          Park Fund

                                                                                    Director of Parks

                                                                                    Advertising

NOT TO EXCEED:                                          $20,000.00

 

ACCOUNT NUMBER:                     300                     1670                     56210

ACCOUNT TITLE:                                          Park Enterprise Fund

                                                                                    Special Events

                                                                                    Advertising

NOT TO EXCEED:                                          $5,050.00

 

 

 

 

_________________                                                                                         ______________________________

Date                                                                                                                              Chief Administrative Officer